My fellow marketers, always double check your work. This should be common sense for those of us who’ve been in the business for a few years. But for the newcomers and students, here is an almost foolproof way to ensure that nothing embarrassing gets published. Heck, even some of us who do have a few years of experience would do well to remember these 7 steps.
- Use spell check (some people actually forget to use it)
- Read over your work
- Re-read your work
- Wait 24 hours and read your work again (a fresh set of eyes can do wonders)
- Get a co-worker to read your work (this is the most important step)
- Get another co-worker to read your work (the 2nd most important step)
- Read your work one final time before publishing
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Grate tips! These arr god ideeas.
Hmm, maybe we should printout these 7 tips and give them sales department…
I can’t tell you how many times I’ve read one of my own blog posts after 24 hours and found the wrong use of “there”, “their” or “they’re”.
Doane,
I feel your pain and shame. I think most bloggers have seen a typo in their published posts.