Seth Godin and I think alike

In a blog post today, Seth Godin said, “Psychographics… are way more important than demographics.”

The funny thing is that I said the exact same thing in a meeting an hour before I read Seth’s post. Isn’t it ironic… don’t ya think?

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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