Remember when marketing used to be fun? The marketing team for The Simpsons movie remembers. They’ve converted 7-11 stores into Kwik-E Marts, let towns compete to host the movie premier, created a website that will let you upload a photo to “simpsonize” yourself, and painted a 180 ft. Homer next to one of Europe’s landmarks.
As a result of the team’s focus on fun, their marketing efforts have gone viral and have got coverage from the national media.
Remember to incorporate fun into your next viral campaign.
Thanks Piaras for letting me know about this!
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The Simpsons movie has been getting a surprising amount of attention. Almost every movie runs currently in theaters has it as a preview trailer and the audience reaction has been really enthusiastic. Involving the town in friendly competition is a really smart move
Exactly Katie, it is a smart move! Some reporters/critics say that the marketing seems like a desperate ploy for attention.
I say it’s sad that short-sighted, unimaginative people label unique and fun ideas as a desperate ploy. Clearly these people lack imagination and are out of touch with the target audience of the film.
My worry is that the movie will not nearly be as entertaining as all the amazing promotional efforts. Let’s hope it can live up to the expectations that were set by this amazing campaign.
I hope so too! But I’m not worried. The TV series has been on for many, many years. The writers still know how to entertain.
Video of said publicity stunt: http://www.youtube.com/watch?v=SHPSQAqzuAE
Thanks for the video Piaras!