How to increase ROI

If you’re looking to boost ROI – and really who isn’t? – you’ve got five choices:

Pull in higher-value customers
Improve the rates at which prospects turn into customers
Boost overall sales volume
Retain more customers
Cut your marketing expenses

    Well, make it four choices. That last one isn’t much of a choice at all, is it?

    Courtesy of Tom Abrahamson

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    4 Responses to “How to increase ROI”


    1. 1 ben4rest September 11, 2007 at 12:08 pm

      In your opinion, would you say boosting ROI and boosting profits are the same thing?

    2. 2 Michael September 11, 2007 at 4:33 pm

      No, I wouldn’t say that.

      Profits, to me anyway, equals money. ROI can mean many things such as information (a significant number of respondents to a survey sent out) and brand perception (how many people view your brand favorably after a PR campaign).

    3. 3 Wendy March 10, 2010 at 10:53 am

      So… how do you increase ROI?

    4. 4 Dominique September 25, 2011 at 7:28 pm

      How can you increase ROI for a for-profit business in the education sector?


    Comments are currently closed.



    Who am I ?

    My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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