If you’re looking to boost ROI – and really who isn’t? – you’ve got five choices:
Pull in higher-value customers
Improve the rates at which prospects turn into customers
Boost overall sales volume
Retain more customers
Cut your marketing expenses
Well, make it four choices. That last one isn’t much of a choice at all, is it?
Courtesy of Tom Abrahamson
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In your opinion, would you say boosting ROI and boosting profits are the same thing?
No, I wouldn’t say that.
Profits, to me anyway, equals money. ROI can mean many things such as information (a significant number of respondents to a survey sent out) and brand perception (how many people view your brand favorably after a PR campaign).