Web marketing concepts: part 12

12. Think personality not banality

Does your Web site just lie there like a lox: you know, that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous stuff everybody else has. Boring!

This is the new Web, so if you can’t get with it you’d better get out, because you’re wasting your time and everybody else’s.

You’re so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it’s time to try something new—like some compelling content.

Courtesy of Jerry Bader 

Web marketing concepts: part 11

11. Think message not hype

What message are you delivering to your online visitors? Are you telling them you’ve got the best product, at the best price, with the best staff, and world-class customer service? Is that what you saying? Guess what? Nobody cares, because nobody believes you.

There is only one way to show people you’re the best and that is to prove it; but here’s the catch, you can’t prove it until they become customers. Whoops.

OK, so what’s the solution? How about a real marketing message that speaks to what your audience really wants. It’s not about you, it’s about them.

Courtesy of Jerry Bader 

Web marketing concepts: part 10

10. Think campaigns not ads

Isolated one-time advertisements are like one-night-stands: exciting for a while, but ultimately unfulfilling and devoid of meaning. Your audience is looking for marriage, not a short-term fling.

Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.

If you’re spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you’re looking for a long-term relationship with your audience, think campaigns—not ads.

Courtesy of Jerry Bader 

Web marketing concepts: part 9

9. Think focus not confusion

There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.

What is the product or service that is most important to your company, the one you are determined to sell to your audience? That’s the one you want to talk about. That’s the one you want to devote your marketing effort to promoting. That’s the one you want people to think about when they hear your name or see your logo.

Focus your communication ,else your message will just be a forgettable, incomprehensible blur.

Courtesy of Jerry Bader