Why do companies fear social marketing (using blogs, social networks, and feeds)? The answer is fairly simple; they see it as unchartered territory. This is according to a recent Coremetrics survey of marketers.
But you know what? Those marketers are wrong.
Social marketing and its mediums (again blogs, social networks, and feeds) is simply word-of-mouth marketing taking on a new form.
Are the forms new? Most certainly. But the function of the forms is not new. People have always and will always look to the “influencers” and early adopters to see if they recommend a product or service.
So, if the word-of-mouth function has been around for decades and marketers have been using it for decades, then why is there this big fear or hesitation to get involved?
Fearing what’s new and being afraid to try new strategies and tactics causes a company to become ordinary.
If you ask me, it doesn’t make sense.