Archive for February, 2008

Happy Birthday Blog!

That’s right, this blog is now 2 years old!

I must say, it’s been a crazy ride and a lot of it is thanks to this blog. It helped me land my current job, put me in touch with some amazing marketers across the country, and helped me get to know some students too.

Here are some stats from the past 2 years:

Number of visitors: 27,526
Total comments: 399
Highest views in one day: 563
Most read article: Starbucks Case Study

A special thanks!
I would like to thank all of my readers and subscribers. Having your input and interest has made me a better marketer.

The Marketing Power of Dogs

According to a recent Harris poll, nearly two-thirds of Americans have a pet. Seven in 10 pet owners have a dog. Furthermore, 93% of dog owners consider their pet to be a part of the family.

Take a minute to think about what that means. It means that those 93% of dog owners consider their pets to be a major part of their lives. How major? Again, according to the Harris poll, nearly 70% of pet owners let their pets sleep in their bed. Another 65% buy their pets a gift for Christmas. In essence, many dogs enjoy the type of lifestyle afforded to the humans in their family.

How can you benefit from these findings? You can set yourself apart from much of your competition, if you or your business makes a point to embrace dog owners.

Run a grocery store or market? Consider letting dog owners bring in their pets while they shop, and promote the heck out of it.

Own a business? Let your employees bring their dogs to work or provide an onsite dog-sitting service, and promote the heck out of it.

There are many possibilities.

Dog owners, like their pets, are faithful. If your market let’s them bring in their pet, they’ll start shopping at your store versus the one down the street. If your business lets employees bring in their dogs, that a great way to increase employee happiness – thus reducing turnover and snagging better employees than your competition.

Now I’m fully aware that there are limitations and you have to work out the details. But imagine the new market you open up to yourself – a large (two-thirds) and faithful market. It might be worth the effort!


Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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