You know that chunk of text usually at the beginning of the email you send out? You know, the one that says something like, “If you can’t view this email, click here.
Well, why don’t you take that ordinary chunk of text and make it work for you. Instead of the same old “If you can’t see this email, click here” tripe, work your offer into the text. You’ll get something like:
“Can’t view this email to save $20 on your next order? Click here to view the email.
Obviously, you’ll want to link the text in bold to the appropriate webpage.
Doing this helps get your offer in front of your reader that may have trouble viewing your emails.
Thanks to Bryan Eisenberg for the tip