Truth in Communications

I came across an interesting article posted at Makovsky’s blog. It deals with truth and truthiness. Yes, there is such a word as “truthiness”. To find out its meaning read the article here.

Truthiness is something that everyone, especially public relations specialists, should never use. If we do use truthiness in our communications, we risk being looked at as spinsters.

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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