To Avoid Spam, Know Your Client

Recently, my employer asked me to resend an email newsletter to our clients. The resend was targeted at our clients that had not opened the first email. Such an idea is not without merit.

Resending an email of significant importance, whether it is a change in company policy or an extremely enticing sales offer, is not a communication faux pas. Personally, I believe such a strategy, when used sparingly, can greatly help your marketing efforts.

However, if this practice becomes the communication norm for a company, great damage could result. There is a fine line between marketing communications and spam. The best way to circumvent such a debacle is to know your customers.

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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