When it comes down to it, every employee – from the janitor to the chief executive officer – acts as the public face for your organization. Every employee represents your company regardless of whether they are on or off “the clock.” It is this very fact that makes a company’s employees their most important constituency. Some companies seem to be oblivious to this concept. Other, smarter companies are embracing it. GlaxoSmithKline (GSK) is one of the smart companies.
An article in Advertising Age describes how Michael Pucci, VP of external advocacy for GSK, recognizes this fact. Foresight like this will keep GSK profitable for years to come.