The Face of a Corporation

Who is the face of your corporation? Is it your CEO or is it your communications director? The answer: Both of them and every single employee of your company.

When it comes down to it, every employee – from the janitor to the chief executive officer – acts as the public face for your organization. Every employee represents your company regardless of whether they are on or off “the clock.” It is this very fact that makes a company’s employees their most important constituency. Some companies seem to be oblivious to this concept. Other, smarter companies are embracing it. GlaxoSmithKline (GSK) is one of the smart companies.

An article in Advertising Age describes how Michael Pucci, VP of external advocacy for GSK, recognizes this fact. Foresight like this will keep GSK profitable for years to come.

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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