You know your brand has “made it”, when it gets turned into a stamp. The Japanese government is now taking pre-orders for Super Mario stamps. Gaming fans will now be able to adorn their mail with characters from the classic Nintendo game.
I believe it is safe to say that Nintendo has successfully established its brand. Think about it. Whenever I think of Nintendo, I inevitably think of that red-hatted plumber, Mario. And, whenever I think of Mario, I think of Nintendo. What about you?