Quite frankly, I’m astonished. I never thought this day would come. There are so many people to thank! I would like to thank Lauren Vargas for quoting me in her blog Communicators Anonymous. It is a real honor to have been chosen. I would also like to thank the blogosphere without which none of this would have been possible. Thanks to my Mom, Dad and my friends for supporting me! Oh, I almost forgot! I want to thank David Meerman Scott for inspiring me to write my opposing view on the function of a press release. Thank you all so much!
On a more serious note, I do want to thank Lauren for speaking her mind (that is what a blog is all about right?). I enjoy hearing all sides of an issue. It allows me to grow as a professional.
Do I believe in this PR/Web 2.0 thing? Sure I do, but only time holds the answer. However, I do hold my belief that if we are to issue press releases directly to consumers, we should not call them press release. Press releases go to the press. Perhaps we could call direct to consumer releases fact sheets… Novel idea, right? (Did you catch my sarcasm?)