Have you ever heard of the halo effect? It’s the idea that attractive-looking people are perceived as being more successful and happy than non-attractive people. The marketing guru, Al Ries, believes the halo effect rings (get it?) true in the marketing world as well. In an article he authored for Advertising Age, Mr. Ries describes how the halo effect worked for Apple Computer. Read his entire article by clicking here.
I agree with Mr. Ries. When you have an extremely successful and trusted product, your customers will start to explore your other product offerings. Such customer action is a further incentive to establish and maintain an effective corporate brand.