Agency & Client Relationships

What do you need to successfully serve your client? The answer is a relationship.

My company has turned away many agencies because they lacked the initiative to establish a relationship with us. Sure these agencies were friendly and had excellent portfolios. Not only that, they had giant, mega-corporations as clients. They were obviously capable of producing quality work and results. So what was the problem?

The problem is that most of these agencies did not take the time to adequately research our company. We are an IT company that deals with very technical information. Agencies cannot come into our board room, give us a generic pitch and expect us to be blown away. Agencies need to research our company, the industry and the constituencies we serve before they sit at the table. Not doing so shows us a lack of initiative and the agency comes off as not valuing any sort of relationship with us.

Remember, you never get a second chance to make a first impression.

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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