It looks like it’s bye-bye for Cingular. AT&T not only plans to get rid of the Cingular name but its emblem as well. Not suprisingly, AT&T aims to replace the Cingular name and emblem with the new AT&T Wireless brand (old, humdrum AT&T logo included). Read the full story at AdAge.com.
I personally think it is a big mistake to get rid of the Cingular brand. Think about it. AT&T is about to replace a highly recognizable and hip brand with a very recognizable but old brand. When I think of AT&T, I think of land-line phones. If I were trying to launch a new wireless service, the last thing I would do is replace the newer brand with an old one that my grandparents know.
Apparently, I am not the only one who thinks so. In an informal survey, over 80% of respondents think that AT&T is making a mistake by ditching the Cingular name.