I finally received my Macbook last week. It is my very first Mac purchase (I don’t even own an iPod). Let me assure you, my new Mac is sweet! But this post focuses on Apple’s effective, yet amazingly simple, guerrilla marketing tactic. Let me explain…
With the giddiness of a eight year old on Christmas day, I opened the box that contained my new Macbook. After ogling my Macbook I noticed a pair of white stickers that came in the box. These stickers were of the Apple logo. Like myself, you’ve undoubtedly seen the very same sticker on the back windshield of various cars. The Apple stickers are very noticeable, given their unique shape, and have always drawn my attention.
I always thought to myself that the people who sported the sticker on their car belonged to some exclusive club of Mac zealots. To my knowledge, Mac loyalists have always been proud of their uniqueness among this nation of PC users. I just assumed they went out and bought the stickers from their local Apple store. But apparently Apple ships a pair of free stickers with every computer, maybe even every iPod.
What a great marketing tactic! Capitalize on the fact that your customers are, for the most part, die-hard loyalists. Send them free schwag so they can personalize their car. Which, in turn, promotes your brand by getting it in front of hundreds, if not thousands, of people. Genius!
Schwag and Guerrilla marketing really do work… I’m living proof!