Here’s something that is bound to get the attention of Dell Computers. Apparently, a Dell laptop violently exploded at a Japanese conference. A well-known blog has posted an article with pictures of the volatile incident.
This is a great example of how a blog post can cause a company great distress. If the same story gains popularity and is posted on other blogs, you can bet Dell will issue a release or a blog post of their own. An incident like this can be a good reason to invest in a service that monitors blog posts about your company.
However, I must say I am quite skeptical of this post. Why? The title of the blog is The Inquirer (very similar to The Enquirer tabloid magazine). Also, it seems very convenient that someone was able to take a picture of the explosion. I am not implying that the post or incident was fabricated but I do believe we should read the post with a discerning eye.