Marketing Sherpa Study: Blogs Excel At Lead Generation

According to a Marketing Sherpa study,

This year for the first time blogs have joined top-rated tactics to entice high-quality prospects to submit their contact information as leads.

Blogs are shown to be responsible for either generating 33% of leads or converting 33% of prospects into leads for technology service companies. However, blogs did not excel at lead generation for technology hardware companies.

This is definitely food for thought…

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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