Archive for August, 2006

Sony Misleads Computer Industry – Reputation Suffers

Remember the hoopla surrounding the story about the Dell laptop exploding? Turns out, it was due to its battery that was manufactured by Sony. Because of incidents like the one I outlined in my earlier post, and others like it, Dell recalled its laptop batteries. When questioned about the batteries, Sony maintained that only certain Dell laptops were affected and that there were no other computer makers who used those batteries.

It turns out Sony was lying…

Just recently Apple announced that they are recalling 1.8 million laptop-computer batteries with potential overheating problems – the same batteries that Dell recalled.

Industry pundits believe that both Dell and Apple will weather through the recalls with their reputations intact. However, they expect Sony’s reputation will take a hit.

According to analyst Rob Enderle,

Sony said it was only Dell the first time, and that there were no other makers who used those batteries. Now with Apple, they’re saying, ‘Trust us, this time it’s true.

This blemish on Sony’s character comes during an already trying time for the company. Sony has come under fire recently for risqué advertising campaigns and its braggart promotion of the yet to be released and highly priced PS3. This latest faux pas will not likely cripple Sony’s reputation. Nevertheless, if the company keeps walking down the same path it has for the past several months, they just might feel the repercussions.

What can be learned from this situation? Never lie or mislead… ever!

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Blogging For A New Job – It Works!

Well folks, my resumé website and blog have accomplished what I had intended them to do. I have been offered a new job in Nashville Tennessee (Brentwood to be exact) – and I’m taking it! I won’t divulge who my new employer is just yet. I prefer to wait till my first day at the office to do so. But I will say that my new employer is a celebrity that has his own national radio show and appears weekly on network television.

I would like to thank Debbie Weil for her article that she wrote for MarketingProfs.com! Her article entitled Seven Tips For Blogging Your Way To A New Job inspired me to create this blog. Thank you Debbie! Your advice worked. In fact, many of the interviewers I met with were impressed by my blog!

On a side note: I’m sorry for the recent lack of new postings. As you can probably guess, I have been busy interviewing and making arrangements for this new position. Once I complete my move to the gorgeous city pictured in this post, I am sure my regular posting frequency will resume!

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Blog Trumps Daily Email Newsletter

We all know, or at least we should know, that blogs are an extremely fast medium for news distribution. With that in mind, I am proud to say that the blog you are currently reading has trumped the MarketingVox daily newsletter! Today, MarketingVox published an article about the Marketing Sherpa study dealing with lead generation for technology companies. It is the same study that I posted on this blog over a week ago! See last week’s post.

But since this blog isn’t about shameless self-promotion, let us glean some knowledge from this occurrence.

MarketingVox prides itself on helping “marketers and media professionals save time and do their jobs more effectively by keeping them informed of important industry news.” This obviously translates into disseminating important information in a fast and efficient manner. But perhaps the daily email newsletter format is not the best method of timely delivery. This is obviously true, at least in this case, considering how I beat MarketingVox to the punch on the information in the Marketing Sherpa study.

It is my personal belief that the MarketingVox website would better serve its subscribers if they changed their format. The fine people over at MarketingVox should consider changing the format to a blog, or add a blog to their site. The current MarketingVox site doesn’t even seem to have an RSS feed – if they do, they’re doing a lousy job of promoting it. If you want to deliver valuable information in a timely manner, it’s hard to beat an RSS feed.

To sum up:

If the MarketingVox truly wants to deliver information in the most expedient manner, then a format change is definitely need. Failure to do so leaves the door wide-open to competition.

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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