There are many times that I imagine myself in a VP of Marketing position for a company and how I would help grow the business. Occasionally, I like to write a post about it. This is one of those times.
Service Description: Naymz gives you the ability to control what people (potential employers, friends, etc.) find about you in all of the major search engines.
This service is screaming to be marketed to career-minded professionals looking to climb the corporate ladder! Here is how I would do just that.
Aside from the standard act of creating a easy-to-navigate website, which they have, Naymz could use a flash demo to give the service and website life. Most of the information anyone could want about the service is on the site, it just needs to be consolidated. A flash demo would do that nicely. To take it even a step further, there should be four flash demos. Each demo would focus on positive and real world uses of the service for different professionals/industries. For example, Naymz could have a flash demo for business professionals, real estate agents, doctors, and one for personal use.
The idea is to pique the interest of people who are concerned about their reputation, at a time when their reputation is their foremost thought. What better time than when people are looking for a new job? The obvious place to start advertising Naymz would be on employments sites such as Monster and CareerBuilder. A secondary area to target would be websites of personal branding coaches such as William Arruda’s ReachCC.com. LinkedIn.com, an online community full of professionals concerned about their reputation, is another prime advertising space.
Naymz might also consider sponsoring/publishing whitepapers on personal brand management. Naymz should also pitch its service to authors of personal brand management books in the hopes of getting mentioned in their next book. The number of books on personal brand management is increasing and with the present social networking craze and the looming Web 2.0, I can only imagine that area of authorship continuing to increase.
There you have it, my quick marketing plan for Naymz.com. This plan is by no means complete but I do believe it serves as a good stepping-stone!