The Consumer Value Wheel

I ran into this nice reminder on the MarketingProfs blog, MP Daily Fix. It is a consumer value wheel that serves as a visual checklist/roadmap. If ever you are trying to create or improve a technology service (which I am currently doing), use this.

I turned it into a nice desktop image so I can always reference it.

Get the PDF document.


1 Response to “The Consumer Value Wheel”

  1. 1 April 10, 2013 at 1:53 pm

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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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