I have three main goals for this year.
- Launch Marketing for our Real Estate department
- Rejuvenate Investment & Real Estate Resource Centers
- Generate a 30% referral increase
The goals scare me…
All three goals are big and will be difficult to achieve. They require me to produce a library of marketing materials and create interesting/informative content to use on our resource center pages. These are no easy tasks!
But the goals also excite me…
Reaching these goals has the ability to generate a ton of revenue, which makes me look good to my employer!
That’s the good and bad about setting goals
The scare you when you set them especially if they are lofty goals. But the amazing benefit of reaching them motivates me to attack them with everything I’ve got.
Don’t let fear take hold of you when you’re setting your goals. If you do, you risk setting your goal to short (resulting in fewer benefits if your reach them) or not setting any goals at all.