In a previous post I outlined a 4 step process on how to use the company newsletter to increase lead volume. Last month I applied those 4 steps in an article for the newsletter. The result was an increase in lead volume by 249% from the previous week. This month’s newsletter went out last week and I just got the results.
Following the same steps, we generated over $9,800 worth of leads for my department – in one day! Lead volume and revenue more than doubled compared to the previous week!
Since the 4 steps obviously work, I’ll repost them here again:
- Use a catchy subject line
- Give your readers valued information
- Use soft-sell techniques
- Add a testimonial
In this month’s newsletter I focused more on the testimonials. I used two this month. I wanted the testimonials to tell the story, not me. It obviously worked!
Learn the 4 step process and then implement it!