Okay, so this Twitter thing is completely useless for marketing purposes. I can see some value, albeit very little, in the service if you’re a teenager or an extreme Internet geek. But for any practical business purpose, it’s a waste of time.
Do the clients of IBM, FedEx, or Jet Blue really care what the company or CEO is up to, right now? No. Twitter is old-school marketing in the fact that it’s the author telling the audience what they think they want to hear. All too often the stuff that comes out is useless information like, “I’m waiting on sushi” or “I need to insert code into this form to…” How does any of that help to build a relationship with the client? I don’t think it does.
What’s your take on Twitter?