Do you call the shots when it comes to marketing? Have you heard the buzz and are now thinking you should sink a chunk of your budget into mobile (cell phones) and in-game marketing (videogames)? Hold up for a sec cowboy. According to Forrester via Ad Age: “What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those areas is still low.”
It doesn’t take a genius to figure out why most marketers aren’t jumping on the mobile and in-game marketing bandwagon. The target audience for both makes up a fraction of the overall public. Mobile marketing is hindered by technology and hardware; all phones are different and so are their capabilities. In-game marketing is hindered by the fact that its audience is primarily younger with very distinct tastes.
So before you decide to sink a chunk of your budget into these areas, you need to think about your target audience. Think of their average age, their personalities, likes, dislikes, and so on. If it’s a younger crowd and is likely to own the latest in technology, then you may want to experiment with mobile and in-game marketing. If it’s not, then hold off for now. It might be better for you to stick with email, search, and blog marketing.