In an unparalleled act of customer service, Wesabe.com gives everyone access to the CEO for questions. On the homepage of Wesabe.com, you’ll see a link that says, “Talk to Jason, CEO of Wesabe.” It takes you to a page that says,
“Hi! I’m Jason Knight, the CEO and co-founder of Wesabe. Every afternoon, from 12 to 4 p.m. PST, you can reach me directly at (800) 511-8544. If you have comments about our product, questions about how it works, or just want to chat a bit about what inspired us to create Wesabe, please give me a call. Sure, I could have an intern man the phones, but I can’t think of any job more important at Wesabe right now than talking to our new members and people who are thinking of signing up. So when you call, you’ll be talking to me. I look forward to it!”
Amazing, they actually give you a direct line to the CEO! And the part that says, “I can’t think of any job more important… than talking to our new members and people who are thinking of signing up,” is simply extraordinary!
Giving users and potential users the ability to talk to the CEO about their questions is quite honestly one of the best marketing tactics I have seen. It certainly made a user out of me!