Nintendo understands this.
I purchased a Wii last week, which is unusual for me because I hardly play videogames – I just don’t have the time. So why did I buy it? I threw down $250 because of positive word-of-mouth. I have heard so many great things about the system from friends and coworkers. They kept told me how much fun they (grown adults) and their kids were having. They were right.
The Wii is really fun! We’re not just talking about playing games. The Wii lets you surf the web, read blogs, and watch online videos from your TV.
And Nintendo is making a killing. It’s almost impossible to find a Wii on store shelves because everyone is buying them. Nintendo has propelled itself to the forefront of the console market ahead of Sony and Microsoft. But how did they accomplish this?
The answer is they focused on creating a purple cow; a product that’s so unique and fun that it essentially markets itself through positive word-of-mouth.