“In many organizations, everyone likes to please upper management. In high-performing organizations, they focus on pleasing the customer. They don’t just want to satisfy their customers, they want to create raving fans: customers who are so excited about the way they are treated that they want to brag about you to everyone. In a sense, they become part of your sales force.”
— Ken Blanchard author of “The 20 Minute Manager”
Whether you call it customer evangelism or citizen marketing, our friend Ken hits the nail right on the head!