Do you judge it based on a product or service’s offerings. Do you judge it based on design or ease of use? The answer for most people is “yes” to all of the above.
But let’s not forget about price. Price can be the biggest factor in determining a product or service’s quality. Instead of being seen as cost-effective, a low price can give the impression of being worthless or not top quality. However, a high price almost always gives the impression of top quality.
Seth reminds us of this in his post:
“Wineries understand that the pricing of a bottle of wine is more important than its label or the wine inside. The price is the first thing that most people consider when they order or shop for wine.”