Good to Great: A Book Review

You must buy, borrow, or checkout Good To Great by Jim Collins. It is that good.

Simply put, Good To Great is really a research study. Jim and his team set out to find out how can good, mediocre, and even bad companies achieve not just greatness but enduring greatness. What they found was a small list of companies that met their criteria.

I won’t go into detail about the findings of the book. Why? Because I want you to read it. However, I will share with you some of my key takeaways from Good To Great. They are:

First Who, Then What – Find the right people first before you decide what path you want your company to take.

The Hedgehog Concept – Find out what your company can be the best at and stick with it. Don’t waste your company’s resources (manpower, energy, money, time) by trying to be good in a lot of areas — be great in one area!

The Flywheel and Doom Loop – Once you have the right people and are working towards a goal your company can be great at, keep at it. Don’t change direction and don’t use your energy on some other goal. Momentum generates momentum. If you change direction or plans, you’ll lose momentum.

The book deals with companies but you can apply the findings to your department and yourself.

Do yourself a favor and read this book!

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2 Responses to “Good to Great: A Book Review”


  1. 1 Vivienne Quek July 12, 2007 at 8:26 am

    Good to Great takes lots of commitment and sacrifices so some companies/people willingly choose to stay within their comfort zones to be simple Good.

  2. 2 Michael July 12, 2007 at 9:51 am

    Thanks for commenting Vivienne!

    You are right. Since it is hard work to make the transition from good to great, many companies fail to do so. That’s exactly why there are few examples of companies that have made the switch in the book.

    You mention people in your comment. I believe this is where the true battle takes place. Hiring lazy people, the wrong people, can not only keep a company from progressing but cause damage to it as well. However, by hiring the right people to lead the company, those leaders will inspire their employees to do more and to be more. When I say leader, I don’t simply mean the CEO, VP, or directors. Leaders include “managers” at all levels.

    Get rid of the lazy and hire the good. That’s what will win the battle!


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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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