There’s a great sandwich shop about three blocks from the office called Lenny’s. Their sandwiches are some of the best I ever tasted and their service is rockin’ like Dokken! However, it’s a real hassle to get to because the highway becomes too congested with cars during the lunch rush. So I, and other savvy commuters, found a short cut. To take the shortcut you must go through a backstreet, then through a small local business’s parking lot, which connects with another backstreet that takes your right to the sandwich shop. It worked great for a while, that is until the owner/manager of the local business started purposefully blocking the entrance to the second backstreet from his parking lot with his car. I guess he was tired of the excess traffic.
He’s making a huge mistake and wasting a great opportunity.
First off, the small business isn’t on a high traffic street and doesn’t get much exposure to passing commuters. Most businesses want extra traffic but apparently this guy either doesn’t need it or is too short-sighted to realize he’s telling possible customers to kiss-off.
Second, the owner is missing a great opportunity. He could capitalize on the extra traffic by putting up a sign that said, “Show me a Lenny’s receipt with today’s date and receive 10% off your purchase!” Give that extra traffic a reason to stop by your business and a chance to buy your product.
If you’re a small business, it’s never a good idea to deter traffic.