Remember when marketing used to be fun? The marketing team for The Simpsons movie remembers. They’ve converted 7-11 stores into Kwik-E Marts, let towns compete to host the movie premier, created a website that will let you upload a photo to “simpsonize” yourself, and painted a 180 ft. Homer next to one of Europe’s landmarks.
As a result of the team’s focus on fun, their marketing efforts have gone viral and have got coverage from the national media.
Remember to incorporate fun into your next viral campaign.
Thanks Piaras for letting me know about this!