Some people just do not know marketing. They think they know but they really don’t. Take one of our clients. He called our office and said he wanted to do some marketing. He said he wants permission to use our logo on some materials he plans to hand out to his cutomers.
My response: “Sure. What are the materials?”
His response: “Office pens and nightlights.”
Him: “Yeah, nightlights… for the kids.”
Me: …long pause…
For the record, I work for an Internet business referral company. Why a nightlight? When will people learn that marketing is more than just simply putting a logo on anything and everything. Putting a logo on a pen is not marketing – it’s simply putting a logo on a pen.
I denied his request for a nightlight.