Many small businesses mistakenly think that word-of-mouth marketing is only possible by the big boys of business. The truth is that word-of-mouth is one of the primary methods of marketing that small businesses become successful. That amazing mom-and-pop restaurant downtown didn’t become famous with direct marketing pieces (although that helps too)!
Here are two, low cost ways you can drum up word of mouth marketing for your business:
Super serve your current customers. Do something unexpected that will impress your clients. This can be small things like having a cup of hot chocolate, coffee, or tea ready for them in the waiting room.
Send a handwritten thank-you note to a select list of customers once a week is a great idea.
By paying extra attention to your customers, they’ll be impressed. Impressed customers are more likely to tell their friends of their great experience. And, if you think these two ideas are to small to make any real impact, consider this: sometimes it’s the smallest things that have the greatest impact.