2. Think people not customers
You know all those visitors you attract to your Web site with your brilliant search engine optimization schemes? How many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are—people. That’s right, people. You know, the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.
Customers are always looking for a deal and they’re leery of Web sites that only want to take their hard-earned cash. Treat your Web visitors like people who can satisfy their wants, needs, and desires with your assistance… and guess what? Maybe it will make a difference: one small step for Web credibility, one giant leap for Web success.
Courtesy of Jerry Bader