Web marketing concepts: part 3

3. Think experiences not features

Bought any good features lately? Didn’t think so. You would think the way business pushes them that features are exactly what people are looking for; but nobody buys features, they don’t even buy solutions (doesn’t that whole solution provider nonsense really get to you after a while?).

What people really buy are experiences: hopefully, positives ones. Whether it’s soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.

Does your Web site offer an experience? Does it explain the experience your product or service delivers? If it doesn’t, then you really haven’t got anything anybody wants.

Courtesy of Jerry Bader


Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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