6. Think marketing not SEO
Okay, here’s one you’ve heard from us before: Think marketing—not search engine optimization.
Sure you’ve got to drive as many people to your Web site as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and SEO tricks, then what have you really accomplished other than wasting people’s time? And people get really upset when you waste their time.
Courtesy of Jerry Bader