Web marketing concepts: part 6

6. Think marketing not SEO

Okay, here’s one you’ve heard from us before: Think marketing—not search engine optimization.

Sure you’ve got to drive as many people to your Web site as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and SEO tricks, then what have you really accomplished other than wasting people’s time? And people get really upset when you waste their time.

Courtesy of Jerry Bader


Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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