Archive for November, 2007

Web marketing concepts: part 8

8. Think stories not pitches

Did you hear the one about the farmer’s daughter and the search engine optimizer? Stories, everyone loves stories. In fact, before the invention of the Gutenberg press, oral storytelling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web environment, we can continue the tradition of real people who deliver creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won’t forget who you are.

Nothing informs, engages, and entertains like a good story: Sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

Courtesy of Jerry Bader

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Web marketing concepts: part 7

Wow, it’s been a while since I’ve update. Sorry but I’ve been busy with work and life. But enough of that, on to the tip!

7. Think stickiness not hits

It’s not about how many hits you get on your Web site, it’s about how long people stay. If visitors remain on your site long enough to get your marketing message, then you must have said something worth listening to; and if visitors get the message, your site has done its job.

If your Web site delivers the message, then you can expect the email inquiries and phone calls to start flowing, but it’s still up to you and your sales staff to close the sale: People close sales, not Web sites.

Courtesy of Jerry Bader


Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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