Web marketing concepts: part 8

8. Think stories not pitches

Did you hear the one about the farmer’s daughter and the search engine optimizer? Stories, everyone loves stories. In fact, before the invention of the Gutenberg press, oral storytelling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web environment, we can continue the tradition of real people who deliver creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won’t forget who you are.

Nothing informs, engages, and entertains like a good story: Sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

Courtesy of Jerry Bader

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2 Responses to “Web marketing concepts: part 8”


  1. 1 Walt Kania November 15, 2007 at 9:22 am

    True indeed. You’re right about this. Added advantage: writing stories is a yard easier than trying to concoct pitches. Incidentally, that’s why writing was invented, to pass on stories. Or for ‘to-do’ lists.

  2. 2 Michael Morton November 15, 2007 at 3:22 pm

    Walter,

    Thanks for the comment but more importantly thank you for letting me find your website!

    Your site, and you take on writing, is amazing! You have a wealth of information available and it really helps.

    Thanks again!


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Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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