9. Think focus not confusion
There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.
What is the product or service that is most important to your company, the one you are determined to sell to your audience? That’s the one you want to talk about. That’s the one you want to devote your marketing effort to promoting. That’s the one you want people to think about when they hear your name or see your logo.
Focus your communication ,else your message will just be a forgettable, incomprehensible blur.
Courtesy of Jerry Bader