10. Think campaigns not ads
Isolated one-time advertisements are like one-night-stands: exciting for a while, but ultimately unfulfilling and devoid of meaning. Your audience is looking for marriage, not a short-term fling.
Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.
If you’re spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you’re looking for a long-term relationship with your audience, think campaigns—not ads.
Courtesy of Jerry Bader