12. Think personality not banality
Does your Web site just lie there like a lox: you know, that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous stuff everybody else has. Boring!
This is the new Web, so if you can’t get with it you’d better get out, because you’re wasting your time and everybody else’s.
You’re so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it’s time to try something new—like some compelling content.
Courtesy of Jerry Bader