The idea of personal brand management fascinates me! I have a fascination with branding in general due to my love for marketing, but personal brand management is even more fascinating because we’re dealing with creating and maintaining a brand for yourself. Essentially, you’re marketing yourself! Sure Hollywood hotshots and big time CEOs have been on this personal brand kick for decades now, but it’s only been within the past 2 years that the idea of defining a personal brand for the average employee has really taken off. Of course, if an employee successfully manages his personal brand, he can’t be called an “average” employee.
But I digress.
Here are some tips on creating your personal brand:
- Create a professional web site – The key word here is professional. Talk about your job qualifications and duties, not you dog. Also, make sure that your site doesn’t look like your 10 year old daughter designed it for you. By the way, a MySpace profile doesn’t count.
- Include a bio – This is a necessity for your web site. Give potential employers a little more detail as to who you are. Here it’s okay to provide some personal information like family and hobbies.
- Add a career highlights section – Whet an employer’s appetite when they view your web site by bragging about the successes you’ve spearheaded.
- Include your resume – On your site, always provide a resume in PDF format for anyone to download.
- Give out your contact information – How can potential employers offer you a job if they can’t contact you? Make yourself available by giving out a phone number and email address on your site.
- Add a blog – This is very important. Have a professional blog on your site. A good blog will show employers that you keep up with the latest trends in your industry and that you’re an intelligent person.
- Promote your site – Put a link to your site in the signature of your email. Display the URL on your business card and resume. Mention it in your cover letter and tell your friends.
There you have it, 7 tips to establishing you personal brand.