Archive for the 'Personal' Category

Happy Birthday Blog!

That’s right, this blog is now 2 years old!

I must say, it’s been a crazy ride and a lot of it is thanks to this blog. It helped me land my current job, put me in touch with some amazing marketers across the country, and helped me get to know some students too.

Here are some stats from the past 2 years:

Number of visitors: 27,526
Total comments: 399
Highest views in one day: 563
Most read article: Starbucks Case Study

A special thanks!
I would like to thank all of my readers and subscribers. Having your input and interest has made me a better marketer.


Barcamp Nashville is coming…

Flippin’ sweet, Nashville is holding its very own BarCamp!

Here’s how the website,, defines the event:

“We will create the greatest digital festival in the history of Nashville. We will bring together entrepreneurs, technology visionaries, digital creators, music revolutionaries and marketing gurus under one roof for twelve hours of education, innovation and recreation.”

I’ll dumb it down for you. It’s a gathering of geeks (tech geeks, marketing geeks, entrepreneurial geeks, and everyday geeks) to talk shop, eat, and socialize.

From that description, you know I’ll be there!

Taking a moment to remember a remarkable person

I attended a memorial service for my college friend, R.O. Mitchell, this past weekend. He was 35 years old and was truly an amazing person.

If you were to meet R.O., the first thing you would notice was his size. The man was giant. He stood about 6’7″. The second thing you would notice was his equally giant smile. R.O. was a happy person who loved to learn about people and their cultures. He would ask you all sorts of questions about your background and soak up everything you had to say. He was a sponge when it came to learning about people.

Not only was R.O. an intellectual sponge, he was also a well of knowledge. The man was more than fluent in Spanish, German, and Chinese. Our mutual college friend Ito, who was a native Spanish speaker, would often comment about how R.O. knew Spanish grammar better than he did.

R.O. loved to share his knowledge of foreign languages through teaching. I mean that too; he truly loved to teach. We would have entire conversations about how much of thrill he got by helping others understand that they too could be fluent in another language. Not only did he have a passion for teaching, he was good at it too. I should know, he tutored me through my final semesters of Spanish.

R.O. had two other passions. One of those was ping-pong. As our friend Ito would say, “R.O. was Forrest Gump good!” It’s true. The man was undefeated in the dorm and, I believe, throughout the entire university. R.O. could put more spin on the ball than the best PR agent could spin a news story. And don’t even get me started about the trick shots he would send his opponent’s way…

His other passion was chess. R.O. was literally a chess master. He was the first African American to win the U.S. Junior Open Championship. The funny thing is half of the people at the memorial service, including myself, didn’t know he was a champion chess player. Which leads me to the last great R.O. trait I want to cover.

R.O. was incredibly humble. He wasn’t shy or bashful, he just never felt compelled to brag about his accomplishments. The fact that he reached his goals was good enough for him. He didn’t feel the need to tell anyone else.

I’m going to miss you my friend. Your shining personality, your helpful advice, and your incredible laugh.

God speed good friend.

100 Marketers. 1 eBook. The Age of Conversation.

Gavin Heaton, Drew McLellan and me are working on the new eBook called “The Age of Conversation.” Oh yeah, there some other marketers working on it too. 🙂

Seriously though, it’s a great honor to be included with a list of great marketing minds like the ones listed below. Be sure to buy the eBook when it’s published; all proceeds go to Variety, The Children’s Charity.

Cam Beck David Reich Mindblob (Luc) Sean Howard Tim Jackson

Patrick Schaber Roberta Rosenberg Uwe Hook Tony D. Clark Todd Andrlik

Toby Bloomberg Steve Woodruff Steve Bannister Steve Roesler Stanley Johnson

Spike Jones Nathan Snell Simon Payn Ryan Rasmussen Ron Shevlin

Roger Anderson Bob Hruzek Rishi Desai Phil Gerbyshak Peter Corbett

Pete Deutschman Nick Rice Nick Wright Mitch Joel Michael Morton

Mark Earls Mark Blair Mario Vellandi Lori Magno Kristin Gorski

Krishna De Kris Hoet Kofl Annan Kimberly Dawn Wells Karl Long
Julie Fleischer Jordan Behan John La Grou Joe Raasch Jim Kukral

Jessica Hagy Janet Green Jamey Shiels Dr. Graham Hill Gia Facchini

Geert Desager Gaurav Mishra Gary Schoeniger Gareth Kay Faris Yakob

Emily Clasper Ed Cotton Dustin Jacobsen Tom Clifford David Pollinchock

David Koopmans David Brazeal David Berkowitz Carolyn Manning Craig Wilson

Cord Silverstein Connie Reece Colin McKay Chris Newlan Chris Corrigan

Cedric Giorgi Brian Reich Becky Carroll Arun Rajagopal Andy Nulman

Amy Jussel AJ James Kim Klaver Sandy Renshaw Susan Bird
Ryan Barrett Troy Worman Gavin Heaton Drew McLellan CK

Valeria Maltoni Emily Reed Katie Chatfield Greg Verdino Mack Collier

Lewis Green Sacrum Ann Handley Mike Sansone Paul McEnany

Roger von Oech Anna Farmery David Armano Bob Glaza Mark Goren

Matt Dickman Scott Monty Richard Huntington

8 Successful Habits

Daniel over at Just Communicate “tagged” me. The meme is a list of habits that you feel have made you successful. Now it’s time for me to share the habits that I believe make me successful. I strongly believe anyone can adopt these habits. They have served me well. So without further adieu, my successful habits…

  1. Faith in God – The good book tells us that everything works to the glory of God. It also says that God rewards those who are faithful to him. I believe that. Everyday I believe that.
  2. Turning to friends & family – I would not be where I am today if it weren’t for two amazing parents (who sacrificed a lot to help their son) and the support of my friends. Thanks guys.
  3. Finding good mentors – Everyone needs at least one good role model. I’ve been lucky enough to have a few. From my personal friend whose the senior manager of international operations at FedEx to some of my current co-workers.
  4. I read – A good business man told me that “Leaders are Readers.” Makes since to me. Successful people continuously educate themselves by reading business books, magazines, and articles. I make sure to read business and marketing articles everyday.
  5. I blog – I find that blogging has helped make me a critical thinker. It also makes me an avid reader, which helps with my previous point.
  6. I take business seriously – When it’s time to work, I work. When there’s a deadline, I make sure me and my team make it — even if it means staying at work when everyone else has gone home. My employer pays me to make things happen; I make sure that they do happen.
  7. But not too seriously – It’s important to keep work at work. I make it a point to leave any work-related stress at the office.
  8. I play – All work and no play makes Michael a dull boy. Ask any of my friends, I play… hard. I like to rock climb, hike, swim, and socialize. I reserve my weekends for play. It’s how I re-energize for the next work week.

My Top 4 Business Books (To Read)

A list of the next 4 business books I want to read:

  1. Don’t Make Me Think by Steve Krug (currently on page 53)
  2. Punk Marketing by Richard Laermer and Mark Simmons
  3. The Brand Gap by Marty Neumeier
  4. Mavericks at Work by William Taylor and Polly LaBarre

A Great Honor

Today a co-worker, in a separate marketing department, told me that he would like to get my opinion on the topic of email marketing.

I was honored by his comment.

If a co-worker asks you for your opinion or for help, don’t complain about having to do more work. Consider it an honor. That co-worker probably sees you as a knowledgable and capable person.

The comment by my co-worker literally brightened my afternoon. What made this compliment even better is that it came from a man that I respect and lookup to.

Being asked for help, and to provide your input, is indeed an honor.

Who am I ?

My name is Michael Morton. I believe in bringing energy and professionalism into the office, that knowledge is power, that leadership trumps management, that customers are more influential than advertisements, that content is king, and that two heads are better than one. I currently lead the marketing efforts of the Strategic Alliances department of my company. Let’s talk marketing!

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