8. Think stories not pitches
Did you hear the one about the farmer’s daughter and the search engine optimizer? Stories, everyone loves stories. In fact, before the invention of the Gutenberg press, oral storytelling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.
Now that we have this multimedia Web environment, we can continue the tradition of real people who deliver creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won’t forget who you are.
Nothing informs, engages, and entertains like a good story: Sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.
Courtesy of Jerry Bader